Jordan Richard is the CO Founder , visionary and the CEO of Swish Cultures, a multimedia company created to connect and showcase the talents and stories of athletes, coaches, and agents (primarily in basketball) all over the world. Swish Cultures is unique because it is a black-owned business made by professional athletes and is the first platform to highlight overseas basketball. As the CEO, Richard plays a key role in content creation (including highlights, podcasts, merchandise, workouts, and exclusive content such as A Day in the Life), building creative strategies, tracking content performance, and seeking out opportunities for growth.
Richard has had an incredible journey to get where he is today. He was an underdog and a late bloomer, growing 6’9 in two summers. He played basketball at California State University, Los Angeles (Cal State LA), a Division II college, because he hardly had any Division 1 (D1) offers. It was here that he began to make a name for himself, recording 10 blocks against California State University, Northridge, a D1 team. Richard’s drive, passion, and skill, also earned him First Team All-California Collegiate Athletics Association (CCAA) with 4.5 blocks per game and he was named All-Team Block Leader for Cal State LA, holding the record for the most blocks in a season (129).
As a result of his performance in college, Richard went on to play basketball professionally overseas for six years in the following countries: Argentina, Bahrain, Dominican Republic, Finland, Israel, Italy, Japan, and Slovenia. While playing in Israel, Richard was named All-Second Team and block leader with 3.7 blocks per game. Richard also earned Defensive Player of the Year in the Dominican Republic and block leader in both Italy and Japan.
Due to the lack of coverage of professional athletes overseas, Richard taught himself how to edit and started creating his own highlights to add to his basketball portfolio. It helped open up doors for new work in his career. His work quickly caught the attention of other basketball players and even agents in need of highlights.